The use of sampling methods in advertising research: a gap between theory and practice
- Creator: Sarstedt, Marko , Bengart, Paul , Shaltoni, Abdel Monim , Lehmann, Sebastian
- Resource Type: journal article
- Date: 2018
What really matters in attraction effect research: when choices have economic consequences
- Creator: Lichters, Marcel , Bengart, Paul , Sarstedt, Marko , Vogt, Bodo
- Resource Type: journal article
- Date: 2017